Course Description


This all-you-need-to-know course, Fundraising Events Made Simple, is designed for two groups:

  • Newbies coordinating their first charity event (5k, gala, auction, golf outing, etc). You have a cause (maybe a personal connection), you want to make a difference by raising money for that cause, but life is busy, and you wonder if you can make your goal. You are asking yourself these three questions:





  • Second (or more) year coordinators who want to skyrocket their number of registrants and money raised. You did it the first year - congrats! You took the plunge, but this year you want to make it bigger and better. You really care about your cause and now you want to distinguish your event to compete against all the others. You are asking yourself these three questions:



Finally, someone is answering those questions for you! When you follow our simple, 12 step-by-step techniques, you will raise more money – with less effort. If you ask these questions online, you will get thousands of so-called experts who are always willing to tell you what to do. But, in Fundraising Events Made Simple, we pull back the curtains and show you exactly how one “soccer mom” actually DID DO IT.

Jeannine isn’t an events professional. She didn’t know anything about running a charity fundraiser. And, if Jeannine can get these kind of results in the snowy, 20-degree temps of a Pennsylvania February, just imagine what you can do for your charity!




But, with Fundraising Events Made Simple, you don’t just get a peek inside an event. You get our time-tested ebook/video course that covers the 12 Action Steps that mobilizes your Charity Fundraiser from a mere idea, to a raving, dollar-generating smash hit
that will help your charity, and keep your sponsors, participants and volunteers coming back year after year.





* Optional Service: Jeannine offers one-hour individual consulting (telephone/Skype) for race directors and their executive board.
Click on the option at the top of the page to take advantage of Jeannine's knowledge.






If you want to make things simple – for yourself and for others – then this course is yours! We put everything you need to know into this course. But, we realize that you don’t need to know it all right now. That’s why we divided the course into bite-size, fifteen-minute pieces. You can look at the table of contents, and then jump right into the ideas you need RIGHT NOW. But, later, when you realize that you might have missed something, the information will be right there, waiting for you when you are ready for it.


Remember, Jeannine is not a professional fundraiser. She is the typical “soccer mom” you hear so much about. But, she learned to harness the power of the Fundraising Events Made Simple 12 Action Steps to build, build and build.









* Cupid's Cranium event photos are copyright of Scooter Girl Photography and not to be used without written permission

Instructors, Fundraising Events Made Simple

Jeannine Norris and Bill Quain

Jeannine Norris, M.S.Course Instructor: Fundraising Events Made SimpleDirector, At Least Kids FoundationRace Director, Cupid’s Cranium 5k Run / 1 Mile Walk20+ years marketing experienceBoard of Visitor’s Member, Children’s Hospital of Philadelphia, Brain Tumor Research Race ConsultantAuthorFreelance [email protected] Quain, Ph.D.Course Instructor: Fundraising Events Made SimpleCollege Professor: Hospitality, Event Management, Marketing, BusinessSpeaker and Trainer for Meeting Professional International and The International Special Events SocietyDirector of Restaurant Promotions for the South Beach Wine and Food FestivalFormer executive chef and host of the 2005 PBS television show, Cooking Without LookingAuthor of 24 books

Course curriculum

  • 1

    Check Out Our Fantastic E-Book!

    • Click Here for Free Download of E-Book Chapter 6: Attracting the Right Participants, Volunteers, and Sponsors

    • Registered as a student? Great! Click Here to Access the Entire 75-Page E-Book!

  • 2

    I. INTRODUCTION

    • Your Course Instructors Show You How To Get Started (watch this first!)

    • What is Cupid's Cranium 5k Case Study?

    • Cupid's Cranium Video 2016: Turn up your music and see why 1,000 participants come to this 5k!

  • 3

    II. PLANNING

    • #1 ACTION ITEM: Leadership and Event Committees

    • CASE STUDY: Why does Cupid's Cranium 5k have two committees?

    • #2 ACTION ITEM: Vision and Goals

    • CASE STUDY: Which Cupid's Cranium 5k goal was not measurable?

    • #3 ACTION ITEM: Scheduling, venue, type of event

    • CASE STUDY: Why scheduling a February 5k race in 25 degree weather in Pennsylvania is a GOOD idea

    • #4 ACTION ITEM: Your Budget

    • CASE STUDY: Finally, a race director shows you a real-life example of a 5k budget!

  • 4

    III. ATTRACTING PEOPLE TO THE EVENT

    • #5 ACTION ITEM: Branding

    • CASE STUDY: What is this crazy Cupid's Cranium 5k Brand?

    • #6a. ACTION ITEM: Attracting the Right Volunteers

    • CASE STUDY: How Cupid's Cranium 5k Event Attracts 100 Volunteers

    • #6b. Attracting the Right Participants

    • CASE STUDY: Cupid's Cranium 5k Attracts 950 participants. Find out how!

    • #6c. Attracting the Right Sponsors

    • CASE STUDY: Cupid's Cranium Sponsors bring in the MONEY! Why?

    • #7 ACTION ITEM: Growing Your Audience through Marketing

    • CASE STUDY: How Marketing to a Different Audience Doubled Cupid's Cranium Numbers

  • 5

    IV. MANAGING THE EVENT

    • #8 ACTION ITEM: Rules, Regulations and Permits

    • CASE STUDY: Can one private road shut down a race? You bet it can!

    • #9 ACTION ITEM: Managing The Event, part 1

    • PART 2: Managing the Event

    • CASE STUDY: Cupid's Cranium shows you how to avoid event-day snafus

    • #10 ACTION ITEM: On-site Fundraising

    • CASE STUDY: Raise thousands of dollars the day of your event. Follow these Cupid's Cranium tips.

    • #11 Action ITEM: Vendor Support Services

    • CASE STUDY: Music, photographer, food, Cupid's Cranium shows you how to work with vendors

  • 6

    V. YOUR CHARITY EVENT REPORT CARD

    • #12 ACTION ITEM: Your Charity Event Report Card

  • 7

    Book a Personalized Consultation

    • Schedule Jeannine for a Skype or phone session with you or your committee! Time: 1 hour. Cost: $99.00

Pricing options

Explain how different pricing options might be valuable to different segments of your audience.

  • Free

    Regular price

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  • $99.00

    Yes! I'd like a 60-minute coaching session with Jeannine to make my event bigger, better, and easier.

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